Challenge
Getting people interested in taking part in the tours through Google Ads.
Initial phase
Analysis of the current status of the Google Ads account. A survey was carried out of improvements and how we could intervene and what would be the best solution to boost the platform in the search for a greater volume of leads.
The services and countries to focus on were also aligned with the client.
Second phase
Objective: Implementation of the new strategy.
Strategy: The main objective of the new strategy was to seek out potential customers in various countries around the world. Search, Display and Performance Max campaigns were created.
Third phase
Objective: Greater digital presence and increase audience
Strategy: The next step was to prepare and put together all the conditions to have a constant volume of leads. First, it was the increased presence in search results and then with image campaigns we increased traffic to the website.
Fourth phase
Objective: Leads and remarketing campaigns
Strategy: The 3 previous phases allowed us to deliver leads in the following months so that they could start closing tours.
With more traffic to the website, we were able to start building conversion campaigns in the Display Remarketing format.
Fifth phase
Objective: To fill in tours
Strategy: We initially identified that the website needed improvements, particularly in terms of responsiveness for mobile devices.
In fact, the Google Ads strategy was well set up, but the fact that there were limitations on the website meant that it wasn’t possible to get the best out of it.
We proposed the creation of landing pages, built with a new layout, for the main tours. The success was immediate, with a huge increase in leads and finally the closing of leads.
Results
It’s yet another example of how getting to the end goals requires a lot of planning, analysis and several steps.
The value proposition that Pelican Bay brought was fulfilled, with the delivery of results, both in terms of leads and their improvement, with the closing of deals.