Strong Moving

Challenge:

1. Simplification of the Google Ads account, with a reduction in the number of keywords and large-scale negation of keywords to maximize the relevance of the target audience.
2. Reducing the number of campaigns in order to avoid diluting the budget.
3. Carrying out A/B tests of ads, including tests of titles, types of speech and resources.
4. Increased monthly budget.

Results:

• Investment in advertising increased by 166%. However, the number of leads increased by 2375%;
• After two months of optimization, the leads were 96% relevant;
• Most of the leads generated are related to international moves, the focus area of the strategy.