Challenge:
Supporting the internal marketing team in managing social networks and newsletters, as well as launching campaigns on Google (Search, Display, Remarketing, shopping and others).
- Daily support for the marketing and sales team, complemented by a weekly follow up meeting.
- In terms of the operation, the Pelican Bay team allocated resources focused on the performance component. The first approach was a market study of the LPoint brand and competition in terms of digital channels.
- After this analysis, the budget to be used for the brand’s sales objectives was stipulated, as well as the brand awareness objectives. This budget has been increased month by month based on the results achieved and/or even at specific times of the year (sales season, for example).
- Various KPIs are analyzed throughout the week so that both the sales value and the volume of the different products increase.
Results:
LPoint is already present in several communication channels, both organically and through paid media.
Pelican Bay’s objectives were met in the sense that the brand is now able to compete with the biggest national players in this segment, with the communication channels implemented and optimized.
