Challenge:
Generation of recruitment leads and companies wishing to take advantage of energy contracting for companies and electric mobility.
1. Social media management (Instagram; Facebook and Linkedin)
A meeting was held with the client so that we could gain more insight into the business, digital needs and objectives for this partnership.
We studied the market and its competitors in detail, creating a strategy to set Joule Energy apart from the competition, and this was essential for defining a focused and rigorous strategy in the construction of social media posts.
With the information gathered, the competition analyzed and the strategy defined, we began to create the visual identity for the publications to be made, where the construction of the website was worked on in parallel.
Communication is focused on explaining the products/services and where they can be installed. Social networks play a fundamental role in making the brand known, as well as reaching the target audience, which are companies.
2. Meta Ads
After a conversation with the client, a plan was drawn up in which we could establish a strategy to generate results, both in terms of recruitment and impact on companies that might want to acquire the service.
Results:
Since the brand still had no presence on social media, the work has been one of constant evolution and growth, supported not only by a previously defined and planned strategy with the client, but also by constant optimization and analysis of KPIs on a regular basis with the aim of ensuring, on the one hand, the growth of brand awareness, and even the growth of Joule’s own number of followers and clients.
