Based on the data collected, we defined the tone of the brand and developed main themes for communication through a robust editorial plan. This plan was created jointly by the design and marketing teams in order to make the strategy visually pleasing, aligning it with the product’s unique proposition.
In parallel, we developed a paid communication strategy using Meta Ads.
The aim is to increase InvestigArte’s awareness and boost sales of the game “Hotel Murder”. We structured the campaigns to address the entire sales funnel.
In addition to paid campaigns, social media management was crucial. We created and implemented a content strategy that included regular posts, interactive stories and targeted ads, with the aim of creating an interactive community interested in the product.
The ongoing work with InvestigArte has resulted in a significant evolution in the brand’s digital presence. Through effective social media management and constant optimization of Meta Ads campaigns, we have managed to increase both awareness and sales. In the first month, we achieved a ROAS of 450% and gained 315 followers on Instagram.
