The Challenge
The company faced several challenges when starting its branding project, the most important of which were: the competitiveness of the plastic surgery sector, differentiation within the business area and transmitting trust to its target audience. The need to communicate the brand and its services was also identified, with a focus on recognition and attracting consumers interested in the surgical services provided by Dr. Rúben Malcata Nogueira.
1. Creation of the logo: After market research and well-defined objectives, the final logo was developed, with a minimalist and elegant style, in order to convey ideals of trust and well-being, important aspects in the sector.
2. Stationary: In addition to the logo, other elements of the brand’s stationary were also developed, such as business cards and file covers, which are essential in the business and are an extra important touchpoint .
3. website: In parallel, the website was designed and structured in a strategic and intuitive way, allowing easy navigation and access to information about procedures, services and Dr. Rúben Malcata Nogueira’s experience.
4. Responsive, SEO and final tests: In addition to focusing on the website’s functionality and design, it was also necessary to focus on a responsive experience, adaptable to all types of devices and screen sizes. Finally, the Marketing team carried out final tests and optimized the entire website (SEO, Google Search Console, Google My Business, etc.).
5. Google Ads campaigns: At a later stage, the aim was to attract more consultations for Dr. Rúben Malcata Nogueira. To this end, a strategy was drawn up with clear growth objectives and constant monitoring by the Marketing team.
Results
The Dr Rúben Malcata Nogueira brand has acquired a complete and cohesive visual identity for his image as a plastic surgeon. Through the logo, business cards, file covers and website, the brand gained professionalism, sophistication and credibility. The new visual identity has helped to strengthen its online presence, attracting new patients and reinforcing its reputation as a plastic surgeon of excellence. Through Google Ads campaigns, we communicate the new look on a daily basis, resulting in an increase in enquiries and transformative success stories, both digitally and in terms of consumer self-esteem.
