Challenge
To complement the internal marketing team in the performance and lead management component, in Google Ads, Facebook Ads and SEO.
- Company resources were allocated for onshore and offshore work, taking into account the size of the project. In other words, with X hours distributed by resource, these would be used in our offices or in the client’s office.
- Collecting and analyzing all kinds of information from current and previous campaigns in all paid media components and then optimizing, pausing or creating new campaigns and creatives.
- In addition to all the performance monitoring, the Pelican Bay team also acted as a user experience, SEO and metrics optimization consultant for this client, so that the leads collected were more and more valid and generated value.
Results
The work carried out for this client does not and will not have a turnkey conclusion. Its constant evolution and internal proactivity mean that optimization is constant.
Pelican Bay’s added value to date with Doctor Finances has been the organization of the entire performance component and the identification of the most profitable means of communication, taking into account the objectives of each department.