Client: Marlo
It produces and sells premium outdoor furniture for both B2C and B2B. The items it sells have a premium quality that's well above average and a commensurate price range, which makes it a "niche" customer.
Challenge: Digital presence (rebrand), social media management and PPC campaigns (Google Ads and Meta Ads)
There was already a project with Pelican Bay, in which the product marketed was the same. Marlo was born out of a complete rebrand, in which the challenge was to support the creation of a digital presence and then (at the time) have all digital communication managed by Pelican Bay, in order to bring results in terms of increased awareness, lead generation and sales.
Actions taken
Action 1
Brainstorming with the client to figure out which directions we were going to take: which communication channels, communication typology, conversion funnels, brand positioning and what we were keeping/dismantling from the old project.
Action 2
The first point of operation was website support. Pelican Bay, as part of its digital consultancy service, provided various inputs to ensure that the website complied with good SEO practices, was user-friendly and optimized conversion funnels.
Action 3
A strategic communication plan, social media and PPC campaigns were defined in order to create/increase brand awareness, generate traffic to the website and obtain sales and contact requests.
Action 4
KPI analysis of communication channels and website visitor behavior (through Google Analytics 4), which allows for continuous improvement of objectives month by month.
Results
In less than 6 months, Marlo has a constant presence and more and more followers on social media. In addition to this, in a short space of time we were able to generate contact requests/more information and direct sales on the website.
Pelican Bay has succeeded in meeting the proposed objectives and remains committed and dedicated to increasing results and bringing value to the Marlo brand.
