Client: Marinha Prime
Marinha Prime is a luxury development in one of the most prestigious and exclusive areas of the Lisbon region, located on the edge of the Costa do Sol. Surrounded by beaches and golf courses, it's the perfect place to escape the stress of everyday life and get in tune with nature, with a private and elegant atmosphere where sophistication and tranquillity merge with an exclusive view.
Challenge: Social Media
The initial challenge of this project was to manage Marinha Prime's digital presence on the social networks Facebook and Instagram, ensuring the creation of a visual line that was coherent with the brand's values, as well as creating a dynamic of bilingual publications that would publicise the development and its surroundings. Grow the number of followers and interactions organically at first and then move on to performance ads.
Actions taken
Action 1
A meeting was held with the client so that we could gain more insight into the business, digital needs and objectives for this partnership. An analysis of both the brand and the competition was essential for defining a focused and rigorous strategy in the construction of social media posts.
Action 2
With the information gathered, the competition analysed and the strategy defined, we set about creating a visual identity for the publications to be made, which would respect the colours, typography and images that the website itself already had in order to ensure a homogeneous presence on all the available communication channels.
Action 3
Launch of regular publications marking the start of Marinha Prime's presence on social media. At the same time, we regularly carry out small tests (in terms of the images, copy and hashtags chosen) in order to identify which content generates the most interaction, which post format has the greatest reach, among other things, thus guaranteeing the success and growth of this partnership.
Results
The result of a partnership that started from scratch, since the brand still had no presence on social media, the work has been one of constant evolution and growth, supported not only by a previously defined and planned strategy with the client, but also by constant optimisation and regular analysis of KPIs with the aim of ensuring, on the one hand, the growth of brand awareness, and even the growth of the enterprise's own number of followers and clients.
