Client: Dr. Rúben Malcata Nogueira
Dr Rúben Malcata Nogueira offers advanced and innovative treatments, from the less invasive to the surgical. Each treatment is adapted and personalised to the aesthetic and functional needs of each patient.
Challenge: Creating a new website
The company faced several challenges when starting its project, the most notable of which were: the competitiveness of the plastic surgery sector, differentiation in this area of business and transmitting confidence to its target audience.
Project phases
1. Studies and Research
Before the website design and implementation process began, intensive research was carried out. This included defining the objectives, identifying the target audience and creating a logical and intuitive navigation map.
2. Mockup and Implementation
The design of Dr Rúben's website was developed and structured in a strategic and intuitive way, making it easy to navigate and access information. Providing relevant information about the procedures, services and experience of Dr Rúben Malcata Nogueira.
3. Responsive
One of the main focuses was the creation of a responsive website, which adapts to different devices and screen sizes. The design took into account the user experience on smartphones, tablets and desktops, ensuring that the website was visually pleasing and functional on all platforms.
4. SEO and Final Tests
Finally, once the last tests and adjustments had been made, the website was passed on to the Marketing team to optimise the entire website (SEO, Google Search Console, Google My Business, etc.).
Results
The new website helped establish their brand identity and achieve the objectives they had initially set. As well as the website, the development of Dr Rúben Malcata Nogueira's new logo brought a strong and consistent visual identity to the clinic, which quickly became recognised by patients and in the surgical sector.
