Client: Dr. Rúben Malcata Nogueira
Dr. Rúben Malcata Nogueira is a plastic surgeon specializing in aesthetic and reconstructive procedures. When it entered the highly competitive plastic surgery market, it recognized the importance of developing a strong and distinctive brand to stand out from its competitors.
Challenge: Creating a logo for the brand
The company faced several challenges when starting its branding project, the most prominent of which were: the competitiveness of the plastic surgery sector, differentiation within the business area and conveying trust to its target audience.
Project phases
1. Studies and Research
Detailed market research was carried out to understand the target audience, industry trends and competitor strategies. Identifying design trends, common visual elements and competitor logos. This research helped identify design gaps and opportunities to differentiate the brand.
2. Design and Concept
Based on all the information acquired, the logo was developed. This one was created using a minimalist and elegant style. Visual elements that conveyed the idea of confidence and well-being, aspects associated with plastic surgery, were considered.
3. Business card and file cover design
With the logo defined, other elements were developed, such as the business cards and the file cover.
The business cards contain contact details and additional information in a clear and legible way, ensuring that they make a striking first impression. Also on the cards, a QR code has been added, with a direct link to the website, making it easy for the user to access and dispelling their curiosity.
Archive covers were also developed, so that after consultations, clients would have somewhere to store all their case documents safely and impeccably.
Results
The Dr. Rúben Malcata Nogueira brand has acquired a complete and cohesive visual identity for his image as a plastic surgeon.
Through the logo, business cards, file covers and website, the brand gained professionalism, sophistication and credibility.
The new visual identity has helped to strengthen its online presence, attracting new patients and reinforcing its reputation as a plastic surgeon of excellence.
