Challenge:
Management Marinha Prime’s digital presence on the social networks Facebook and Instagram, ensuring the creation of a visual line consistent with the brand’s values, with bilingual communication that made the development and its surroundings known. Grow the number of followers and interactions organically at first and then move on to performance ads.
- A meeting was held with the client so that we could gain more insight into the business, digital needs and objectives for this partnership. An analysis of both the brand and the competition was essential for defining a focused and rigorous strategy for building social media posts.
- With the information gathered, the competition analyzed and the strategy defined, we began to create the visual identity for the publications to be made, which would respect the colors, typography and images that the website itself already had in order to ensure a homogeneous presence on all the available communication channels.
- Launch of regular publications marking the beginning of Marinha Prime’s presence on social media. At the same time, we regularly carry out small tests (in terms of the images, copy and hashtags chosen) in order to identify which content generates the most interaction, which post format has the greatest reach, among other things, thus ensuring the success and growth of this partnership.
Capturing Content
It was with Marinha Prime that we ventured into the world of real estate and luxury details. Capturing content was fundamental to showing the surrounding and interior space on social networks, bringing a more real image of the space, bringing us closer to Marinha Prime’s online community.
This audiovisual service has brought positive results in terms of social media performance.
Results:
Since the brand still had no presence on social media, the work has been one of constant evolution and growth, supported not only by a previously defined and planned strategy with the client, but also by constant optimization and analysis of KPIs on a regular basis with the aim of ensuring, on the one hand, the growth of brand awareness, and even the growth of the enterprise’s own number of followers and customers.
