E-mail marketing may seem like an irrelevant digital marketing tool, given the wide range of options and angles from which it can be approached. In this article, we’ll help you clarify some of the key reasons why this medium is one of the fundamental parts of your company’s strategy.
This direct marketing tool uses e-mail to communicate with a company’s customer base or contacts. But what are the advantages?
1 – Direct communication
Email marketing allows direct communication with a target audience. This is advantageous compared to social networks that limit the reach of these communications by using different algorithms.
2 – Cost/Benefit
The cost of email marketing communications is practically non-existent. With very low cost-per-conversion values, all types of companies benefit, but small businesses are the ones that can make the most of this advantage.
Platforms like MailChimp allow you to send around 12,000 emails for free in the first month. The free plan includes 1000 emails every month. Like this one, there are many more platforms with similar plans, catering for all kinds of companies.
3 – Customization
Each person is different, with different tastes and consumption habits. The use of e-mail marketing allows you to create communication adapted to different preferences, behaviors and demographics.
This is an important factor, as there is a higher conversion rate in personalized emails, so it becomes a crucial tool in capturing value for companies.
4 – Automation
Using platforms that automate the use of email marketing is almost a given for using this service.
These tools are beneficial because they identify ideal times for sending, allow you to send automatic emails such as “welcome emails” or even shopping cart abandonments on e-commerce websites.
They are also a way of acquiring important information about consumer behavior that empowers the managers of these tools.
Still not convinced? Talk to Pelican Bay and we’ll answer all your questions about this service!
