Client: VitaVending
Vitavending is a company responsible for representing and distributing vending machines from various well-known brands. In addition to selling equipment, it also provides technical assistance for all the brands it sells, as well as selling parts.
Challenge: Website Redesign & Google Campaigns
The client came to us with some challenges and problems to solve. Their website was built on a low-quality platform, causing difficulties in terms of client updates and user navigation. With this, and the client's desire to hire GoogleAds, we felt the need to first create a new website: more appealing, intuitive, functional, with all the important products and information, and possible to parameterise for our digital marketing campaigns.
Project phases
1. Research and Look & Feel
We analysed the current website and then researched the competition and new trends to arrive at what would be Vitavending's new look & feel. After a few meetings with the client and adjustments to some details, we moved on to the next step: implementation.
2. Implementation, Responsive and SEO
Once the new look & feel had been defined, we structured all the new pages and fine-tuned the responsive settings.
Meanwhile, the marketing team was working out the final details and finalising the SEO.
3. Google campaigns
Once the new website was closed and launched, the marketing team was able to apply the new google campaigns with great success.
Results
With the new website we've achieved a greater number of traffic, which has also resulted in an increase in machine sales through the digital medium.
