Cliente: iCapital
ICAPITAL is a credit intermediary that helps unlock financial possibilities.
Challenge: Re-design landing page
The client iCapital came to PelicanBay with a need to increase the performance of its landing page, generating more leads for credit intermediation. In this way, we suggested to the client a bank of hours for the development of a re-design of this landing page, focused on the user experience and with the aim of acquiring more customers.
Project phases
1. Design and Mockup
iCapital already had a visual identity, so we developed a landing page that matched this concept. In addition to the issue of a website with a good user experience, it was also important to optimize it to attract leads.
2. Implementation and Responsive
Despite being a landing page, responsive settings are always important as more and more users are browsing for certain services via their tablets and smartphones.
3. SEO and Final Tests
Finally, once the last tests and adjustments had been made, the website was passed on to the Marketing team to carry out general optimization and then go live.
Results
On June 13, 2023, the new icapital.pt landing page went live to the world, with great enthusiasm for the client and for PELICAN BAY.
