Client: Doutor Finanças
Market leader in credit intermediation.
Challenge: Google and Facebook Ads and SEO
To complement the internal marketing team in terms of performance and lead management.
Actions taken
Action 1
Given the size of the project, company resources were allocated for onshore and offshore work. In other words, with X hours distributed per resource, these would be used in our offices or the client's office.
Action 2
Collect and analyze all kinds of information from current and previous campaigns in all paid media components and from there optimize, stop, or create new campaigns and creatives.
Action 3
In addition to all the performance monitoring, the Pelican Bay team also acted as a user experience, SEO and metrics optimization consultant for this client, so that the leads collected were more and more valid and generated value.
Results
The work carried out for this client does not and will not have a turnkey conclusion. Its constant evolution and internal proactivity mean that optimization is constant.
Pelican Bay's added value to date with Doctor Finances has been the organization of the entire performance component and the identification of the most profitable means of communication, taking into account the objectives of each department.
