Why SEO is important for your website


Currently, the presence of companies in the digital environment, through online platforms such as social networks and websites, is essential for their growth, as they offer a variety of benefits that would not be possible if companies limited themselves to using only channels offline, for example:

  • Sharing information — whether about products, services or simply the business itself, being on online platforms allows you to make all the necessary information available to potential customers in detail, such as characteristics, materials, availability, contacts and much more, just a click away ;
  • Greater reach — allows the company to reach geographically more distant audiences, expanding business opportunities and enabling expansion into new markets;
  • Community — through digital platforms, it becomes simpler for potential customers to connect, leave comments, ask questions and obtain information about the company. This allows you to create a closer connection with them, encouraging customer loyalty and making it simpler to create a community around the company;

In this article, the focus is to explain how, by optimizing your website’s SEO, we can make it stand out from your competitors in search engines, such as Google, in an organic way.

SEO – what it is and how it can help you

SEO, or Search Engine Optimization, is an aspect of Digital Marketing. It involves improving different aspects of a website, both those visible to visitors, such as the content itself, and also non-visible elements, such as the title structure, the inclusion of links, page speed, meta descriptions, etc. others.

By implementing correct SEO practices, search engines are able to better identify the website’s content, its relevance to those searching and its credibility among other websites, classifying and displaying organic results according to these factors.
Being in the first results attracts more relevant traffic to the website, namely from visitors with greater interest in the products or services offered by the company, who searched, for example, for keywords present on the website in question, thus increasing the opportunities to receive qualified leads and potential customers.


SEO, like other areas of Digital Marketing, doesn’t have to be a headache for you – at Pelican Bay we offer a specialized team, ready to resolve all questions related to this topic, such as:

  • Website audit;
  • Content optimization;
  • Keyword ranking analysis;
  • Corrective maintenance;
  • Evolutionary maintenance;

In addition, we also have Web Design services available, such as website development, so you have the possibility of improving yours, or creating one from scratch, with all the specifics you need.
Would you like to know more about the subject? Don’t hesitate to contact us, we are happy to answer your questions!


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