Challenge: Website Redesign
Taking advantage of the structure of the Villa Saboia website, we were asked by the client to redesign the website to reflect the concept of luxury and family, with special attention to improving the user experience when interacting with the website, particularly in the booking forms for the restaurant.
Project phases
1. Studies and Research
We began the project by carrying out detailed research into
the "Villa Saboia" brand. Analysing the competition, your target audience and researching new formats/structures for physical and digital menus and contact forms for bookings.
The website's objectives have been identified, such as: highlighting the
the quality of the food and the family concept of the place.
2. Implementation and Responsive
Some of the structures from the old website were used, and the entire website underwent a major redesign, improving user navigation and the communication channels between the restaurant and its customers, particularly the reservation service.
After the redesign, using the latest technologies, we made the new website responsive and adaptable to all screens.
3. SEO and Final Tests
Finally, once the last tests and adjustments had been made, the website was passed on to the Marketing team to optimise the entire website (SEO, Google Search Console, Google My Business, etc.).
Results
In addition to another satisfied partner joining the PELICAN BAY family, both websites have made the user experience more positive and easier in terms of contact forms for bookings and orders.