Client: OZ Shade
OZ Shade was a successful pioneer in implementing shading systems with tensioned membranes (Shade Sails). With 12 years at the forefront, it was necessary to work on strategies to increase the volume of consumers.
Challenge: Social Media Management, Google Ads Campaigns and Website
Among the many competitors in the digital world, Pelican Bay has revitalised its social media strategy, where the main challenge was to increase brand awareness. In an effort to build reputation, an organic plan was developed to boost the audience further. The strategy involved creative and storytelling improvements, as well as making full use of the advantages of each platform. On the other hand, Google Ads campaigns were also used to tackle the medium's fierce competition, using Search, Remarketing and Display campaigns. As a complement, work was also carried out on the new website, which embraced the new design already adopted by the various touchpoints.
Project phases
1. Studies and Research
This initial phase involved identifying competitors, the sector, key metrics and the brand's needs, as well as those of consumers.
2. Design and strategy
Based on all the data acquired, the tone of the brand was defined, as well as the basic themes to be communicated through an editorial plan. This required joint action between design and the marketing department, in order to transform the strategy into the brand's visuals.
3. Google Ads
At the same time, a paid communication strategy was developed for the brand in order to increase awareness, giving visibility to 12 years of experience at the forefront of the sector.
4. Website
In addition to social media and Google Ads, website development also plays a key role in brand visibility. A job carried out by the Web Design team, with the collaboration of the Marketing team in optimising it.
Results
The work with this client is constant and necessary, with constant evolution, both in social networks and in the optimisation of Google Ads campaigns. For OZ Shade, Pelican Bay represents a source of results and organisation, with daily monitoring that guarantees performance towards objectives in the brand's different media.
