Client: Strong Moving
Strong Moving is a moving company based in Portugal, specializing in both national and international moves.
Challenge: Google Ads
The main challenge was to increase Strong Moving's number of leads. In collaboration with the client, we studied Strong Moving's business model in detail, with a special focus on the most lucrative area, namely international moves.
Actions taken
Action 1
Simplification of the Google Ads account, with a reduction in the number of keywords and large-scale negation of keywords to maximize the relevance of the target audience.
Action 2
Reducing the number of campaigns in order to avoid diluting the budget.
Action 3
Carrying out A/B tests of ads, including tests of titles, types of speech and resources.
Action 4
Increased monthly budget.
Results
. Investment in advertising increased by 166%. However, the number of leads increased by 2375%;
. After two months of optimization, the leads were 96% relevant;
Most of the leads generated are related to international moves, the focus area of the strategy.
