Client: LPoint
Sale and trade of sports equipment.
Challenge: Digital Marketing Consultancy and Campaign Management Google Ads and Facebook Ads
Support for the internal marketing team in managing social networks and newsletters as well as launching Google campaigns from scratch (Search, Display, Remarketing, shopping and others).
Actions taken
Action 1
The work of the Pelican Bay team involves daily support for the marketing and sales team, complemented by a weekly follow up meeting.
Action 2
In terms of the operation, the Pelican Bay team allocated resources focused on the performance component. The first approach was a market study of the LPoint brand and competition in terms of digital channels.
Action 3
After this analysis, the budget to be used for the brand's sales objectives was stipulated, as well as the brand awareness objectives. This budget has been increased month by month on the basis of the results achieved and/or even at specific times of the year (sales season, for example).
Action 4
Various KPIs are analyzed throughout the week so that both the sales value and volume of the different products are increasing.
Results
LPoint is already present in several communication channels, both organically and in paid media.
Pelican Bay's objectives were met in the sense that the brand is now able to compete with the biggest national players in this segment, with the communication channels implemented and optimized.
