Client: Fundação da Casa de Bragança
The Fundação da Casa de Bragança is an institution with a rich historical and cultural legacy. Founded with the aim of preserving and promoting the cultural and historical heritage associated with the House of Bragança, the foundation plays a fundamental role in promoting knowledge about the history and traditions of this royal house.
Challenge: Social Media
The main objective was to increase awareness of the House of Bragança Foundation, as well as the number of followers on social networks and traffic to the website. The ultimate goal was to create widespread awareness of the foundation's brand, which would also translate into an increase in visits to the foundation's properties. The strategy involved improving the image of the communication and developing strategies to reach as many new audiences as possible, in a totally organic way.
Actions taken
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Results
. The average reach on Facebook increased from 4,000/5,000 accounts per month to over 45,000 accounts per month;
. Every month, Instagram has broken the record for the number of likes on a post;
. The number of followers on social media doubled, indicating solid growth;
. Due to the testing of hashtags and publication times, two thirds of the accounts reached are non-followers, which has increased the foundation's reach and allows for an increase in the audience organically.
