Emojis are part of everyday life online: whether it’s messaging or emailing, there’s no avoiding their popularity. Since their usefulness is unquestionable, the question remains: Is the use of emojis appropriate for companies? The answer isn’t as straightforward as the question, but there are some “rules” that you can follow as a business.
When using emojis, it’s very important to keep in line with the brand being communicated. Every brand must establish a tone of communication and stick to it, and it is essential to know your audience.
In other words, it’s more about the proper implementation of emojis to be in line with communication. A practical negative example would be the Portuguese government communicating about a sensitive topic, such as the forest fires in Portugal, and using a fire emoji in their communication.
The number of emojis is also very important. Excessive use can be negatively interpreted and easily associated with advertisements and spam, which is detrimental to the brand’s image.
On the other hand, it is also possible to draw positive points from the use of emojis, namely the ease with which brands can humanize their communication, demonstrating feelings with which audiences can identify. With a simple emoji you can express the tone of the message, inherent feelings and they can even be great allies in humor for brands (all within their correct doses).
So, to answer the initial question, yes, emojis can be used by companies to communicate on social networks, however, there are several characteristics that must be managed in order to communicate correctly to different audiences.
Are you afraid of managing these aspects of your social media? At Pelican Bay we offer a social media management service to help you take this weight off your shoulders, improving your communication and implementing the “rules” above! ☝️
