Emojis on Social Media: Should companies use them?
Emojis are part of everyday life online: whether it’s messaging or emailing, there’s no avoiding their popularity. Since their usefulness is unquestionable, the question remains: Is the use of emojis appropriate for companies? The answer isn’t as straightforward as the question, but there are some “rules” that you can follow as a business. When using emojis, it’s very important to keep in line with the brand being communicated. Every brand must establish a tone of communication and stick to it, and it is essential to know your audience. In other words, it’s more about the proper implementation of emojis to be in line with communication. A practical negative example would be the Portuguese government communicating about a sensitive topic, such as the forest fires in Portugal, and using a fire emoji in their communication. The number of emojis is also very important. Excessive use can be negatively interpreted and easily associated with advertisements and spam, which is detrimental to the brand’s image. On the other hand, it is also possible to draw positive points from the use of emojis, namely the ease with which brands can humanize their communication, demonstrating feelings with which audiences can identify. With a simple emoji you can express the tone of the message, inherent feelings and they can even be great allies in humor for brands (all within their correct doses). So, to answer the initial question, yes, emojis can be used by companies to communicate on social networks, however, there are several characteristics that must be managed in order to communicate correctly to different audiences. Are you afraid of managing these aspects of your social media? At Pelican Bay we offer a social media management service to help you take this weight off your shoulders, improving your communication and implementing the “rules” above! ☝️
The importance of updating websites
In today’s digital context, the first impression is decisive. A website is the face, the online “shop window” of a business and, as such, must be kept up to date in order to make a good impression and meet users’ expectations. Security is undoubtedly one of the main reasons for keeping a website up to date. Security vulnerabilities are constantly being discovered, as are software, plugins, and updates are frequently released to correct these problems. If we don’t make these updates, a site can become an easy target for hackers, jeopardizing not only the integrity of the website, but also customer data. Another reason why it’s important to update websites is the speed of the website, which is crucial to the user experience. A slow website can frustrate visitors and lead them to abandon it quickly. Software updates can include performance improvements that help the site load faster and work more efficiently. This not only improves the user experience, but can also contribute to improvements in search engine rankings. Google, for example, is a search engine that, like the others, frequently updates its algorithm to provide the best search results. This way, if we keep our website updated with fresh and relevant content it can help maintain or improve positioning in search results, which also has a positive impact on SEO. With the constant evolution of technology, new functionalities are developed and the need to update a website allows us to add improvements that facilitate the user experience. They also ensure that the website is compatible with new devices and browsers, providing a uniform experience for all visitors. Another important factor that we shouldn’t overlook is design trends. A website that looked modern a few years ago may seem outdated today. Keeping the design of a website up to date not only improves its aesthetics, but can also improve its usability. Adopting the latest design trends can help attract and retain visitors by providing a visually pleasing and intuitive experience. So we realized that it is essential to keep a website up to date, to guarantee its security, performance, SEO, functionality and design. It’s not just a question of following trends, but of ensuring that the website continues to meet the needs of its users and market standards. Investing time and resources in keeping a website up to date is crucial to user satisfaction and business success. At Pelican Bay we have experience in creating and maintaining websites. Get in touch so we can help you.